THE PROJECT
- Increase Admissions
- Increase Brand Awareness
- Increasing the Social Media Presence
ACTION TAKEN
Leveraging cutting-edge Google Ads campaigns and innovative digital marketing tactics, the results were nothing short of remarkable.
END RESULT
From targeted Google Ads campaigns, and unorthodox social media marketing approach to great optimization and innovative lead nurturing, our collaboration not only attracted a significant number of leads but also witnessed a substantial surge in admissions.
ABOUT MPGI
Maharana Pratap Group of Institutions have ten institutions, one university and seven schools across four cities of India – Kanpur, Lucknow, New Delhi and Bhopal. MPGI has taken education to a whole new level with these centers of excellence.
CHALLENGES
- Increasing Admissions
- Digital Transformation
- Measuring ROI
- Social Media Management
- Quality Content
- Staying Trendy & Current
- Maintaining Reputation
- Student & Alumni Engagement
THE PROCESS
Process Overview
| Process | Steps |
|---|---|
| PROCESS 01 – Strategy Development | Client Assessment |
| Goal Setting | |
| Market Research | |
| Competitor Analysis | |
| Strategy Formulation | |
| PROCESS 02 – Execution & Implementation | Campaign Development |
| Content Creation | |
| Channel Management | |
| SEO and Website Optimization | |
| Paid Advertising | |
| PROCESS 03 – Measurement and Analysis | Data Collection |
| Regular Reporting | |
| Analysis and Optimization | |
| Client Communication | |
| Goal Evaluation |
THE NUMBERS
- 6071+ Leads Generated
- 148+ Admissions Confirmed
- 8 Mil+ Content Views
- 4x Increase in Conversion
SOCIAL MEDIA INSIGHTS
In the past quarter, our social media channels have experienced remarkable growth without spending any budget on ads. Here’s a snapshot of our performance:
- Instagram: +2925 followers, +125% engagement
- Facebook: +1951 followers, +80% engagement
- LinkedIn: +2728 followers, +115% engagement
- Twitter: +100 followers, +320% engagement
These impressive numbers underscore our effective organic strategies and the resonance of our content across platforms. Our commitment to authentic engagement has not only expanded our reach but also fostered a strong connection with our audience. As we continue, we’re excited about building on this success and exploring new opportunities for meaningful interactions.
Campaign Insights
| Campaign | Clicks | Cost | Impressions | CTR | Avg. CPC |
|---|---|---|---|---|---|
| B. Tech Campaign | 1,30,300 | 23,60,000 | 11,11,000 | 11.66% | 18.20 |
| Pharmacy Campaign | 12,900 | 2,20,000 | 69,000 | 18.48% | 17.10 |
| MBA/MCA Campaign | 13,600 | 2,03,000 | 1,78,000 | 7.62% | 14.99 |
| BBA BCA Campaign | 16,700 | 3,06,000 | 1,37,000 | 12.17% | 18.38 |