Seven Digital Marketing Trends for 2024
Lets dive right into it!
- Gen Z is driving all digital campaigns – 33% of the world population is GenZ of which over 90% have smartphones and they are making trends across all social media. What can that translate to? This generation is smart, digital-savvy and impatient.
- Content is getting shorter across all formats – 1-minute and 3-minute reads are preferred over long blogs.
- More audio-visual please – Gone are the days of creatives and infographics. Podcasting is the biggest growing format as it remains the least explored, taking over Blogs—similarly, videos and moving clips over pictures.
- A keen eye on the trends ongoing because they are ruled by GenZ and to use them in the campaigns. Faster responses are better responses.
- ROAS (Return on Ad Spend) is shifting from FB, Insta and Youtube to X, Pinterest, Snapchat and TikTok.
- Comfortable with technology – will lead to campaigns including AI / AR and VR. As per Forbes and Bling marketing, these are the trends to watch out for in 2024.
- Validations: This trend is here to stay and grow in format. Earlier it was just customer ratings but now validation is threefold:
- Customer reviews and rankings
- Employee testimonials and advocacy
- Influencer marketing – aka third-party validations
- Focus on Brand building as opposed to selling. As per Neil Patel, over 68.2% of inquiries are always brand-driven.
- Micro-Plans – Only Change is constant – The digital world is always ebbing, flowing and changing. As per Kristell Rivaille at Google, we are living in ‘the never normal’ times therefore, the 5-year plans have to be broken down into micro pivots.
- Change in search formats: With the advent of Alexa and Siri, experts predict that the number of voice-driven search assistance will reach over 8.4 billion worldwide in 2024.
- Not all AI: The best digital strategies are a combination of human element and AI intelligence. As per Neil Patel, human-written content outperformed AI-written content by 94.2%. So keep those creative people around and don’t delegate all to technology.
- Linked-in advantage: Linked-in is fast emerging as a fertile pool for knowledge exchange, networking and also driving campaigns. It is the world’s largest professional social media network with over 65 million decision-makers and 180 million senior-level influencers.